Designing for a brand without getting to know them first is like buying pants online: they might end up looking okay, but they probably won’t fit correctly.
How do you do!
A handshake and a hello are the first steps to any project. (Don’t worry-we’ve become masters at delivering these things digitally as well). The goal here is to learn as much as we can about your brand, your goals, and what trips your trigger. We’ll also talk you through the next steps, and nail down nitty gritty details like workflow, delivery dates, and the demo with whom we have the pleasure of speaking when we’re creating content.
What good is dropping knowledge if there’s no one there to pick it up? We take the insights and information shared during our initial meet and identify user behavior in that market, projected trends, and whatever holes exist. At this point, we compile these findings into a creative brief and competitor analysis that we share with you. Once you approve our plan of attack, it’s time to start putting our money where our mouse is.
The First Crack
With all of our ingredients and a clear understanding of our end-game in place, we create the first round of design. We will hold a screen sharing session to walk you through our thought process, the significance of the decisions we’ve made, and provide you with the context you need to provide good, actionable feedback. The purpose of this step is to serve as a springboard and reference point for a beautiful end result.
After the first crack, it’s time to polish. We work back and forth, building on our groundwork and fostering spirited discussions that will lead us to an approved product that we can all stand back and admire. In the case of a branding project, this milestone would be your shiny new logo. For web and app projects, this would mean an approved homepage or dashboard design. We then utilize these benchmarks to inform the look and feel of your other collateral material, or your interior page designs.
Incoming! This is the part where we deliver all of the awesomeness we’ve created. Branding projects will receive their logo in full color and reversed transparent .PNG and vector formats, print-ready versions of all collateral, and ready-to-implement social media graphics. Web and app projects will receive layered .PSD or .AI files, and launched and lovely live environments.
Everyone Goes Home Happy.
We wouldn’t do what we do if we didn’t care about you and the unique lens through which you see the world. Being a creative is part designer, part interpreter, and part dream-weaver. When you walk away with something that makes you excited and proud enough to shout from the rooftops “They got it! This fits! This is me!”– we can rest assured that we’ve done our job well.