Gather • Women’s Social Club was created by Founder Patricia Dugan as a series of educational and community-minded experiences for women who wish to catapult themselves to their fullest potential…regardless of circumstance.
A connected, emblematic and bold bee (a bringer of brightness and personal power) was a natural fit for the club’s branding. Linear elements and swaths of color that are at once strong and soft embody the multitudes each member carries within herself.