Absolute mastery of craft and a polite but firm refusal to fit into the oft-conveyer belt approach to beauty set LV Lash & Brow worlds apart from their more commercial counterparts. When it came to aesthetic, uptown minimalism that feels gilded (but not girly) and harkens back to a roaring reverence for details are a perfectly drawn match.
Nouveau frames get a curio-cool upgrade when adorned with unexpected appearances of tools of the trade, and paired with fresh photography of lash transformations.
A serif that draws outside the lines serves as a beautifully blunt representation of LV Lash & Brow’s most meaningful information. A classic color mood is extended and re-shaped in the same way a most-loved leather chair morphs into something more luxurious over time.