National Health Plans & Benefits Agency (NHPBA) provides well-earned wisdom and ample healthcare solutions for individuals on every side of the healthcare experience. We were excited to build a brand that payed homage to the Motor City-based company’s heart and hardiness.

A logo with harmonious opposites and intersecting arrows plays off of NHPBA’s position as a hub for healthcare agents and agencies, enrollment centers AND healthcare consumers. 

Stately, clean typography and a twist on a classic color mood strike the balance between NHPBA’s over 100 years combined experience, and their affinity for predicting and rolling with the healthcare tides.