As one of the fastest-growing and highest rated fertility clinics in the Bay Area, it was inevitable that Spring Fertility’s family would continue to grow. When they asked us to come up with a campaign to help announce their 3rd location in the East Bay of San Francisco, we had a seed of an idea.
A billboard domination and digital ad campaign served as a cheeky, neighborly platform that generated a 33% increase in site visits, 3.2M impressions and far surpassed new patient goals for the East Bay location.
in your back yard.
A zeroed-in, evocative look at a living wall (an office staple of Spring Fertility locations) and bright, conversational copy helped establish roots in the East Bay.