Tickleberry is more than a beautiful and safe place for kids in South LA to play.
It’s a community mainstay for parents and children alike, and an opportunity to form connections and healthy habits to last a lifetime.
When building the messaging and identity system for Tickleberry, we focused on the spirit of founders (and twins!) Lauren and Meghan.
Hand-hewn patterns, energetic accents and an update to the “Tickleberry” exude imagination and whimsy. Earthy plum and a classic sans ground the look. All elements are meant to mirror what it feels like to have a a happy, healthy place to grow up.